Major retail brand (NDA)
Review management across the platforms buyers and AI assistants read.
3.7 → 4.4
average rating
42% → 12%
share of negative reviews
6 months
Be on the shortlist when buyers ask an AI assistant what to choose and whom to hire. We work on your site, your Bing footprint and every source the chatbot reads.
Nobody types three keywords and scans ten blue links anymore. A buyer describes the situation in one long sentence: “We are a 200-person company moving off spreadsheets. Which CRM should we look at?” The reply is a handful of names, each with a reason. Miss that list, and you lose the deal before anyone opens your website.
GEO for ChatGPT means becoming a source the model trusts enough to quote. That takes a site Bing can crawl and parse easily, facts that agree from one platform to the next, and independent mentions that back up your own claims. It is the newest layer of Digital Assets Optimization and sits on top of SEO and reputation management.
Press coverage, ratings, forum threads and listings absorbed during training. It updates slowly, so consistency pays off.
Real-time retrieval that relies heavily on Bing. The assistant opens a few results and lifts fragments from them.
We work on both routes, so you are named, and named accurately.
| CLASSIC SEO | CHATGPT OPTIMIZATION | |
|---|---|---|
| Query | Short keyword typed into Google | A conversational prompt with context and constraints |
| Index that matters | Mostly Google | Bing first, plus training data |
| What wins | Relevance, links, technical health | Agreement between sources, quotable fragments, ratings |
| How we measure | Positions and clicks | Mention rate, recommendation share, tone, chatgpt.com referrals |
Recommendations are not invented from scratch. The assistant gathers candidates, then cross-checks them. Six signals decide who stays on the list.
In live lookups, a strong ranking is the entry ticket. A URL missing from Bing never gets read.
When the H1 and title mirror the intent of a request, that document is chosen as a source more often.
Coverage in trade media, rating sites and feedback platforms works as outside proof.
Different prices, addresses or product names on different sites make the model hedge or leave you out. Stale content does the same.
Headings, tables, specs and markup are far easier to parse than long marketing prose.
Retrieval works on fragments, not entire documents. A short, self-contained reply is easy to lift and quote.
The mix varies by niche. During the audit we log which domains are opened for your prompts, so we know where you need a presence.
Each niche is judged by its own kind of evidence. Smaller companies can outrun bigger rivals here even when they trail in organic search, because the model looks at a market from several angles.
Two rules guide the work. No SEO, no GEO: a page that search engines cannot find is a page the assistant cannot use. And one site is never enough: the reply is put together from Bing, Google and third-party platforms, so we cover every spot where your company shows up.
There is no Search Console for chatbots. We track a fixed prompt set over time and tie it to sessions and leads in your analytics.
utm_source=chatgpt.comIt repeats its sources. Correct the sources, and the description changes.
When buyers need advice, the model acts as a consultant and merges several sources into one recommendation people act on.
Where top-3 positions are hard to win, the AI shortlist can be a shorter route to customers.
Companies that build AI visibility today become the ones chatbots keep citing tomorrow.
Review management across the platforms buyers and AI assistants read.
Reputation work on three review platforms.
SEO for the main site and its editorial blog.
Companies we are making visible in AI replies right now. We will publish results when the projects reach their first milestones.
Star ratings and search positions are what the model verifies before recommending anyone.
Show all →We run 30–50 real buyer prompts and show where you appear, who is recommended instead and which domains shape the reply. Free, no commitment, reply within one business day.
Get AI Visibility Check →Search, reputation and content under one roof: the same mix a chatbot verifies before it puts a company on its shortlist.
We have worked with Zum Punkt for more than three years. The team gets into our tasks and business goals and offers solutions instead of just following the brief.
The team stands out for its comprehensive approach and quick, comfortable communication. With Zum Punkt we got a more thorough approach to promotion, and we really see results.
This is not our first year with Zum Punkt. They have proven reliable and focused on results, and the work brings tangible benefits.
Translated from reviews published on zumpunkt.ru.
Prompt lists, source analysis and recommendations come from people who work on AI visibility every day. Automation collects data; specialists decide what to do with it.
No. Replies vary with each model update, each user and each wording. We guarantee the work, a clear plan and monthly tracking against your baseline, so you can see whether your mention share grows.
Live-lookup replies can change within weeks of a page being indexed and updated. Measurable movement usually takes 1–3 months, a stable presence 3–6 months. Anything coming from training data shifts only with a new model version.
Ask the questions your buyers would ask and note the names and links. A single check misleads, because replies differ between sessions. We run every prompt several times and track the trend over weeks.
The assistant's web lookup draws heavily on Bing. A URL that ranks in Google but is weak or missing in Bing often stays invisible to it, so Bing Webmaster Tools is part of every audit.
Usually not. We rework existing pages with clearer answers, tables, prices and FAQs. New pages appear only where a target prompt has nothing to match on your site.
OAI-SearchBot makes your pages eligible to appear and be linked in search answers. GPTBot gathers training data and can be handled separately. We review robots.txt and suggest settings that fit your policy.
We can't edit the model, but we fix what it reads: your site, listings, directories, ratings and press mentions. Once the sources agree, the description follows.
Yes. We run GEO alongside your current contractor, share prompt data and agree who edits which pages.
Yes. The same prompt set is tracked in Gemini, Perplexity, Claude, Copilot and Google AI Overviews, and most of the work lifts visibility everywhere.
Pricing depends on the number of prompts, markets and languages. After the free check you get a proposal with a fixed monthly fee.
Tell us about your business and goals. To find growth points faster, we may ask for access to Google Search Console, Bing Webmaster Tools and GA4.