Apteka.ru
SEO for the main site and its editorial blog.
120×
Google organic traffic growth
2.7×
total search traffic across all channels
18 months
Earn a citation in the generated answer that opens the result page. We combine technical SEO, quotable passages and entity work so Gemini selects your URLs as sources.
On informational and comparison searches, the result page now opens with a written answer. Gemini composes it and places a few source links beside it. Many users read that answer and never scroll to the listings below.
The answer is drawn from Google's index. You do not need the top spot for the head term, but your content has to be indexed, trusted and easy to quote. GEO for Google AI Overview turns your content into such passages and your company into a clear entity in the Knowledge Graph. It is the newest layer of Digital Assets Optimization, and it starts with solid SEO.
The engine splits a request into related questions and runs them in the background.
Gemini reads what ranks for those sub-questions and keeps the clearest, best-supported fragments.
We make your fragments the ones it keeps, so you are quoted and linked.
| CLASSIC SEO | AI OVERVIEW OPTIMIZATION | |
|---|---|---|
| Target | One head keyword | The head term plus its fan-out sub-questions |
| Unit of work | The whole page | Individual passages, facts and your entity record |
| Key signals | Relevance, links, Core Web Vitals | All of that, plus answer-first layout, structured data and E-E-A-T |
| How we measure | Positions and CTR | Presence rate, citation share, CTR where an answer is shown |
There is no official checklist, yet Search Central guidance and independent citation studies point to the same signals.
URLs that rank for the related questions behind a search get read. Anything outside the index never does.
A short, direct reply right under a question-style heading is easier to lift than a paragraph buried mid-text.
Schema for your organization, products, FAQs and locations helps when it describes what visitors actually see.
Health and finance topics lean on named authors, credentials and reviewed-by notes.
Current prices, dated statistics and visible update dates. Stale numbers are a reason to quote someone else.
For “near me” intent, star ratings, opening hours and Maps data feed the answer directly.
Independent studies keep finding YouTube, Reddit and Wikipedia near the top. The rest depends on the topic, and the audit shows who takes the links in your niche.
Comparison, review and “how to choose” searches trigger the feature most often. If your buyers phrase requests like that, the text at the top is their first impression of your market.
There is no ad slot to buy here. The block is built from the index, so SEO and GEO run as one process: first Googlebot finds and understands your URLs, then Gemini quotes them.
Not every URL needs this work. We start where a citation is most likely and closest to revenue.
Search Console folds these impressions into regular web results and offers no separate filter. So we combine result-page snapshots with keyword-level data.
SEO for the main site and its editorial blog.
Long-term SEO for a cosmetology clinic.
Long-term SEO on competitive medical and science queries, a YMYL topic where E-E-A-T decides.
Google quotes documents it already trusts. These are companies where we built that trust in organic search.
Show all →Send us your site and we will check 20–30 key terms: is there a generated answer, are you in it, and who takes the links instead. Free, no commitment, reply within one business day.
Get AI Visibility Check →Two decades of technical and content SEO is the shortest path into these answers. We know how Googlebot crawls, ranks and trusts websites. Now we make Gemini quote yours.
We have worked with Zum Punkt on SEO for the Genotek website for more than two years. I was pleasantly surprised by how deeply the team got into our rather specialised topic of genetic tests.
The team does its work on time and at the highest level. They provide clear reports and plan upcoming work. They understand what they write about, even though our range is very diverse.
Every task is described in detail, in language we understand. We were offered a wide choice of tools, including off-page SEO we had not known about. The numbers are growing.
Translated from reviews published on zumpunkt.ru.
Your SERP audit, markup and copy changes are handled in-house by SEO and GEO specialists. No account managers outsourcing the work.
It is assembled from passages, not positions. A URL further down can win the link if it answers one of the related sub-questions more directly than yours.
No one honestly can. The engine decides per search, and the block changes often. We guarantee the work and monthly snapshots that show how your citation share moves.
Not as a separate report. Impressions and clicks are counted inside regular web results. We compare keyword groups where the feature appears against groups where it does not, and add our own SERP tracking.
No. The feature uses the same Googlebot index as regular search. Blocking Google-Extended does not remove you, while nosnippet and similar controls can stop your text from being quoted. We check these settings during the audit.
First citations often appear within 1–3 months after markup and copy updates are re-indexed. Stable presence in competitive niches usually takes 4–6 months.
For local intent, yes. Generated answers and AI Mode draw on profile data, ratings and Maps. We align the profile with your site.
We can't edit it directly, but we can correct the documents it draws on: your site, profile, listings and third-party articles. Once they are updated and re-crawled, the answer follows.
It is a separate chat-style tab that runs a broader fan-out and often links to other URLs. The index is shared, so the work overlaps, but we report the two separately.
No. Markup helps the engine understand a page, but the link goes to the passage that answers best. Schema works together with copy, E-E-A-T and indexing.
Yes. Answers differ by language and country, so we build a keyword set for every market you serve.
This feature relies on Google's index and Search Console data. ChatGPT leans on Bing and training data, so the audit, sources and metrics differ. Many clients run both.
The fee is set by the size of the keyword set and the number of markets and languages. After the free check we send a fixed monthly quote.
Share your company and markets. We'll show where the generated answer appears for your key terms, whom it cites instead of you and what it takes to get in.